New prize draw offers consumers the chance to win £180 every 180 minutes
KP Snacks has launched a new on-pack promotion featuring PDC World Champion Luke Littler that offers consumers the chance to win £180 every 180 minutes.
The competition – which launches on 13 October – will feature across KP Original Salted Peanuts, Dry Roasted Peanuts, and Aromatic Thai Chilli Flavour Coated Peanuts all £1.35 price-marked packs (PMPs). The promotion will run until 7 December ahead of the prestigious PDC World Darts Championship taking place in London later this year. A late entry promotion will run until 25th January 2026, with entries made after 21:00 on 7th December added to a prize draw.
With an easy-to-enter mechanic, consumers simply scan an on-pack QR code on promotional SKUs, taking them directly to a dedicated website landing page to enter the competition.
KP Snacks has been partnered with Littler since 2024. The promotion is set to drive KP Nuts’ sales within the Sharing segment, capitalising on the popularity of nuts in sharing moments, such as watching the darts with friends and family.
Rachel Horrell, senior brand manager at KP Snacks, said: “This promotion represents a landmark moment for KP Nuts as we partner with one of the most exciting young sports personalities in the UK today. The on-pack perfectly captures the excitement of darts while delivering extra value and excitement to shoppers and retailers.
“As the UK’s number one nut brand, KP Nuts continues to drive category growth as a trusted and recognisable brand, with a range of tasty flavours and formats that cater to all occasions”.
