Bring a focus on snacking on Golden Wonder this Christmas
SNACKS firm Tayto Group has unveiled the new festive line-up for Golden Wonder crisps.
Making the most of the demand for Christmas-themed snacks during the season, the brand has introduced four new variants across its range consisting of Glazed Ham Baubles, Honey Glazed Christmas Tree Tortillas, Turkey & Stuffing Crisps and Beef & Gravy Ridges.
Not only do each of the variants provide consumers with a unique flavour synonymous with the season, all four offer a different textured crisp for shoppers to choose from, adding in some extra variety to the offer this year.
And this is exactly the opportunity Tayto Group is keen to cater towards through this new festive range. The firm said the range will match the grazing demands that come with the season through a range of festive flavours with some unique textures along the way, making them ideal for Christmas parties, or as an on-the-go snack.
Further to this, each pack comes wrapped in some Christmas-themed designs, allowing them to shine out on shelves and catch the attention of shoppers inside stores. Alongside this, there will also be a marketing push for the range including a social media presence as well as some shopper marketing activity to help keep tills ringing out across the season.
The range will hit shelves across the grocery, convenience and wholesale channels from the end of September, allowing store owners plenty of time to get consumers into the Christmas spirit.
Matt Smith, marketing director at Tayto Group, said: “At Christmas, consumers are looking for something a bit different. Our festive range brings the joy of Christmas to the snacks aisle.
“From our ever-popular Turkey & Stuffing crisps to our brand new Christmas Tree Tortillas, there is something for everybody. For retailers looking to cash in on festive snacking, our limited-edition Christmas range should be on your list.”
