Lager brand to offer Ticketmaster vouchers every month
Heverlee Premium Pilsner lager, is giving consumers the chance to win hundreds of pounds in music vouchers by engaging with the brand in store and in-outlet, starting this autumn.
In the off-trade, consumers will be able to win £250 Ticketmaster vouchers every month by picking up a promotional 4x440ml or 10x440ml pack in-store and completing the scan-to-win mechanic.
The promotion started on the 1st September and will run to 31st January 2026, and will be supported by extensive in-store visibility and feature space, targeted digital and social media advertising and retail media.
Eimear Casey, Heverlee brand manager said: “Heverlee has long-held, strong associations with music through activations and sponsorships at music events throughout the UK. This year we are putting the choice in the hands of the consumer, with a music promotion running across channels.
“We are excited to work with our partners to bring this promotion to life, with the dual-channel approach cementing Heverlee’s position in music, while helping to drive rate of sale in outlet.”
