Demand for protein-based options for breakfast have soared over the last couple of years.
PROTEIN drinks brand üFit has broken into the breakfast aisle with its first range of cereal options.
Complete with a trio of chocolate flavours to choose from, the new üFit range includes its new Protein Granola in a Toasted Oats & Chocolate flavour, the Protein Cereal in Chocolate Flavour and üFit Protein Porridge pots in a Chocolate flavour.
In addition to the chocolate range, the new breakfast cereals also include a Toasted Oats with Honey and Caramelised Biscuit flavours.
As demand for more protein-based options soars, üFit reckons the new breakfast range will be ideally placed to match the demand for consumers who are looking to add an extra boost to the day.
Angie Turner, head of marketing at Lacka Foods, said: “Our consumers trust us for taste and protein delivery, and our high brand loyalty shows how much they value what we offer. Launching into cereals was the next natural step – giving everyone an easy, tasty way to enjoy more protein at breakfast.
“Breakfast habits are changing – people want options that fit around real life, whether they’re sitting at the kitchen table or grabbing something on the go. With this launch, we’re staying true to our inclusive approach, making it easier than ever for people to pack more protein into their day.”
Packed with 15g of protein per serving, the new range comes with an RRP of £3.99 for its boxed cereal formats or £1.50 for the porridge pots.
