90s TV star gets fruity in her new role with sweet brand
CBBC star Dani Harmer – best known for her role as Tracy Beaker – has become the face of a new campaign for the Fruit-tella brand.
The actress, who starred in the hugely popular show in the 90s set in a children’s care home – will appear in a series of adverts for the brand.
Designed to drive awareness for Fruit-tella with its core audience of Gen Z and millennial consumers, the campaign looks to tap into the nostalgia of the brand through Harmer, utilising her iconic status with the age group who spent their childhoods watching the TV show.
The campaign will roll out as a six-part video content campaign across TikTok, Instagram and Facebook with an estimated reach of 3million individuals across the UK.
Jane Becker, senior brand manager of Fruit-tella at parent firm Perfetti Van Melle, said: “For so many parents, the 90s were full of simple pleasures and with Dani Harmer at the forefront of this campaign, we’re bringing that spirit back in a way that feels fresh, relevant and shareable for families today.”
