BISCUITS treats firm Fox’s Burton’s Companies (FBC) UK has unveiled its new non-HFSS packs of Maryland Cookies.
Marking the first product from the brand to be compliant with England’s HFSS rules, and the expected Scottish proposals, the new Maryland Delightfully Good cookies offer shoppers over 30% less sugar than its counterpart.
FBC UK said the new launch has been developed to offer health-conscious shoppers the signature flavour of Maryland cookies with greater peace of mind around health.
Alongside this, FBC said that early consumer taste testing proved positive, with signs of exceptional performance on par with standard Maryland Cookies and confirming that health-conscious consumers are actively seeking alternatives that align with their more active lifestyles.
The new Maryland Delightfully Good is available in Tesco, Morrisons and Sainsbury’s with an MRSP of £1.60.
David Hebson, trade marketing at FBC, said: “This is a significant step for Maryland and reflects our commitment to innovation that puts consumers needs first. It allows us to connect with new shoppers too, thanks to its non-HFSS status.
“Alongside the recent release of the more indulgent Chocolate Cream S’wich product, Delightfully Good gives Maryland a full and varied portfolio, for every shopper.”
