McVitie’s is mixing things up with the first variant to its beloved Jamaica Ginger Cake – a Pineapple & Coconut flavour.
The new flavour is the first for the product since 2009. The 50 year old brand, produced by pladis, McVitie’s global snacking company parent, is known for its sticky texture and spicy ginger kick. It’s is often referred to as a “Sticky Pudding Cake” because it can also be served as a pudding, making it versatile for various occasions.
Jamaica Ginger Cake – Pineapple & Coconut is a moist, sweet loaf cake with a modern fresh tropical flavour, perfect for enjoying cold with tea or warm with custard.
“We’re delighted to announce the first extension to the iconic Jamaica Ginger Cake range in over 15 years,” says Catherine Morgenroth, marketing manager, pladis UK&I. “This exciting new addition builds on the beloved Jamaica Ginger heritage, refreshing it with a modern twist that brings a fresh tropical flavour to the cake aisle.
“Sweet zesty pineapple is balanced with smooth, creamy coconut, offering a luscious and refreshing twist on the original ginger loaf cake we all know and love.”
McVitie’s Jamaica Ginger Pineapple & Coconut Flavour loaf cake (RRP £1.75) is available now in Morrisons, Spar and Nisa and other convenience retailers.
