Contemporary new design rolls out for Magners
IRISH cider brand Magners has unveiled a new look for 2025, tying in with its 90th anniversary year.
The contemporary new design incorporates features including refined illustrations of the cider’s original vats as well as a vibrant red apple that will help the brand to stand out further across shelves.
Alongside this updated look for the brand, Magners has also rolled out a new strapline to pay homage to its storied past with ‘The Original Irish Cider Since 1935’.
The new design will roll out across the brand’s full portfolio including cans, bottles, multipacks, trays and across all consumers touchpoints across both the on-trade and the off-trade in the coming months.
The brand refresh also follows on from Magners summer campaign ‘Magnertism’. The seven-figure campaign represents the largest investment into the brand in over a decade and has seen Magners bring some extra fizz to the category across stores.
Matt Bentley, director of brand marketing (cider) at parent firm C&C Group, said: “It has been a busy and exciting year so far for Magners with the launch of Magnertism, and our brand refresh is another step forward towards further reigniting Magners position within the cider category.Â
“We’ve had a great response to our Magnertism campaign and feedback from our customers on our new look has been fantastic. We’re looking forward to sharing the next stage of our plans with them and building further success for the Magners brand.
“It’s been a significant project updating the two brands with over 170 assets redesigned but reinvigorating both brands together will allow us to tell our story more clearly and consistently across both sides of the Irish Sea and throughout our global markets.”
