Bag £50 Bestway depot voucher with new retailer promotion
SNACKS firm PepsiCo has helped to mark Bestway’s 50th anniversary year with the launch of an in-depot giveaway for retailers.
PepsiCo has launched a limited-edition Walkers mixed case containing some of its most popular flavours, which is available exclusively from Bestway depots nationwide and from the wholesaler’s online store.
The celebratory case contains four flavours of the crisps brand’s most popular variants with Ready Salted, Cheese & Onion, Pickled Onion and BBQ Sauce, bringing all four flavours into the one case for the first time.
Each pack inside is price marked at £1.35 with 24 70g bags within every case as well. This new mixed case also allows retailers to trial the Pickled Onion and BBQ Sauce flavours in store, if they haven’t already, without the commitment of purchasing a full case of the flavours.
Retailers will also have the chance to win £50 to spend in Bestway depots as well with every purchase of the case. To enter, store owners need only buy the case, in person or online, and scan the QR code found on the box or visit walkersbestwaybox.com. From there, operators must enter their full name, business name, business postcode, email address and mobile phone number.
10 winners will then be drawn at random to each receive the £50 Bestway Depot credit, which will be valid for use until 31 December. The prize will automatically be credited to the registered Bestway account of the retail business named on invoice by 31 October.
Ed Merrett, wholesale controller at PepsiCo, said: “We’re proud to celebrate half a century of working together as part of Bestway’s 50th anniversary celebrations, it made sense to mark the milestone with something a little bit different. This exclusive mixed case offers Bestway a point of difference but offers something new to our retail customers, too.
“The wholesale and convenience channel remains a key priority for us, and by bringing together some of our most popular flavours in one case, we are tapping into the strength of the Walkers brand and the appeal of PMPs.
“We know PMPs are a popular format and that great taste is a key driver for shoppers in choosing their snacks. BBQ Sauce and Pickled Onion have loyal fans, but there is room for growth by driving further trial of these fantastic flavours. Our mixed case, exclusive to Bestway, is one way to do just that.”
Kenton Burchell, Bestway Group trading director, said: “As part of our ongoing 50th anniversary celebrations, we are excited about this exclusive Walkers mixed case landing in depots. It is something totally unique that we’re confident will get our retail partners excited, help them drive sales, and give them the chance to earn rewards too.
“We’ve worked closely with PepsiCo throughout our longstanding partnership to engage and support retailers with fresh ideas to drive sales and profit, and this launch is yet another fantastic example of this.”
