Monster Ultra expands on zero sugar energy drinks demand with new flavour
ENERGY drinks brand Monster Energy has introduced a new flavour to its sugar free Ultra range of drinks with the introduction of Monster Energy Ultra Fantasy Ruby Red.
Rolling out nationwide from mid-August, the new flavour boasts a unique grapefruit taste that aims to balance sweetness and tartness with a fresh citrus taste. The liquid inside is also a vibrant pink colour with a powerful Monster Energy blend to provide a refreshing energy boost with no calories and no sugar.
Monster Ultra Fantasy Ruby Red will be available in both plain and price-marked single 500ml cans and four-can multipacks, which have been designed in collaboration with artist Mark ‘Pinky’ Taylor.
Convenience retailers can also request Monster Ultra Fantasy Ruby Red POS materials and download digital assets from My.CCEP.com to help bring this launch to life across the store.
This new launch from Monster follows on from a tranche of NPD across the year for the brand which also saw the introduction of Monster Juiced Rio Punch earlier in 2025.
Innovation remains a core part of Monster Energy’s growth drive, as Nielsen data has found that this constant development for the brand has delivered 28% of energy drinks category growth over the last year.
Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB – Monster Energy’s parent firm in the UK, said: “Energy drinks continue to increase in appeal to more consumers on more occasions throughout the day and remain the most dynamic segment in soft drinks.
“Much of energy drinks’ growth is being driven by zero sugar innovation, a space in which our Monster Ultra range continues to lead the way, with bold flavours and even bolder can designs.
Ultra Fantasy Ruby Red is a total knockout – a punchy grapefruit flavour that’s already smashing it stateside. Wrapped in a show-stopping can designed by our long-time collaborator Mark ‘Pinky’ Taylor, it’s made to turn heads and fly off shelves. We can’t wait to see how retailers bring the launch to life in-store.”
