This article contains sponsored content.
It’s no secret that the soft drinks market continues to evolve, with consumers eager to try the latest flavours and most innovative drinks. But aside from all the change, one thing has remained the same – cola continues to reign supreme.
Last year, cola ranked second within the top five soft drink segments in the convenience channel1, proving that customer demand for core, familiar favourites remains strong. Here’s how you can maximise year-round success with Pepsi MAX® – the ultimate choice for tapping into cola’s popularity.
Unlock the value opportunity
As value remains a priority for many shoppers, price marked packs (PMPs) continue to play an important role in reassuring shoppers and creating confidence in retailers. As a result, stocking cola PMP’s can signal to shoppers that you understand the current market challenges and are providing affordable, good value options for consumers.
You can meet these shopper needs by stocking Pepsi in a variety of price-marked formats, catering to different occasions, such as food-to-go and big night in. This includes 330ml cans, 500ml and 2 litre bottles. The entire Pepsi range is available in at least one of these formats, helping you to signpost value to your customers.
More recently, Pepsi lowered the recommended retail price (RRP) of its two-litre price marked favourites exclusively in the convenience and impulse channel. The new RRP provides shoppers with a great-tasting option at excellent value, with Pepsi MAX® and Pepsi MAX® Cherry, Lime and Mango two litre PMP’s reduced from £2.29 to £1.99* and Pepsi Regular two litre from £2.59 to £2.29*.
Sugar free is king
Over the last few years, consumers have become increasingly interested in their health, looking for easy ways to cut down their sugar intake, with no compromise on taste. In the soft drinks market, this has led to a continued demand for sugar-free options, which is now paramount to the success of the category.
To help you make the most of this opportunity, Pepsi MAX® has a wide range of sugar free flavours with the likes of Pepsi MAX® Cherry, Lime and Mango. With the growing popularity of flavoured carbonates, these products also meet the latest consumer demand for tasty sugar free flavours. For example, Pepsi MAX® Cherry is the number one flavoured cola, worth £184m RSV and having grown at 8% over the last year2.
Shout it out with At Your Convenience
So, you’ve got the products – now it’s about utilising Carlsberg Britvic’s At Your Convenience platform to really make your cola offering stand out. From branded social media and digital screens assets, to Point Of Sale (POS) and shelf trays – the platform contains a variety of free* materials and insights to help you level up your sales and merchandising.
What’s more, you can get a free* 12 pack of Pepsi MAX® 500ml PMP bottles when you sign up to the platform. Already a member? Click here to head to the Pepsi section on At Your Convenience and get started on making the most of the site.
*x1 of each POS kit per outlet, x1 free Pepsi Max 500ml x12 PMP case per outlet at registration. NPN. Registration and a valid email address are required. Visit www.atyourconvenience.com for full Terms and Details. Promoter: Britvic Soft Drinks.
[1] Nielsen IQ, Total Convenience, Total Soft Drinks Carlsberg Britvic Defined, Value sales, 52WE 04.01.25
[2] Nielsen IQ, Total Coverage, Total Soft Drinks, Carlsberg Britvic Defined, Value sales, 52WE 21.06.25
