Shoppers can pick up £1.50 off vouchers across Greens Retail stores
SCOTTISH convenience retail chain Greens Retail has launched a new pay-it-forward initiative across its estate allowing shoppers to donate money to random individuals to help them save £1.50 off their shop.
Dubbed ‘The Kindness Chain’, customers at Greens Retail stores will be invited to donate £1.50 at the till when they complete their shop which will be converted into a ‘Kindness Token’ which will allow another shopper to save £1.50 off their shop.
These ‘Kindness Tokens’ will be displayed on a board in-store and any member of the public is allowed to discreetly take a token to use at the checkout and save £1.50 off their shopping, no questions asked.
Harris Aslam, managing director at Greens Retail, said: “We know that even a small gesture can make a big difference. The Kindness Chain is all about neighbours helping neighbours.
“It’s local people supporting each other, and we’re proud to do our part in facilitating that.”
Tokens cannot be used on restricted items such as tobacco, vapes, alcohol or PayPoint transactions, but can be used to discount anything else in-store, offering some meaningful support for consumers when they need it most.
The initiative is now live across participating Greens stores and has already seen strong signs of early support across communities, says parent firm Glenshire Group. Staff are also trained to handle these redemptions with sensitivity and discretion to avoid embarrassing any members of the community.
The Kindness Chain also makes up part of Greens Retail’s wider commitment to community support, following its sponsorship of local events, charitable donations and sourcing food from local suppliers.
Caroline Cunningham, area manager at Greens Retail, said: “It’s a really simple system. The tokens can discount someone’s daily shop, or help buy them a treat that they wouldn’t normally allow themselves.
“We’ve donated the first lot of Kindness Tokens ourselves to kick things off, and we’ve been blown away by the number of local people who have also decided to give back.”
