Two new flavours roll out to Costa Coffee range
DRINKS giant Coca-Cola Europacific Partners (CCEP) is set to reinvigorate the ready-to-drink (RTD) coffee fixture with a bold relaunch for Costa Coffee.
Rolling out across grocery, wholesale, convenience and e-commerce channels now, the Costa Coffee RTD portfolio aims to continue catering to all consumer need states complete with new recipes and a more premium pack design.
The brand’s Lattes variants now feature a silkier, smoother coffee recipe, that has been crafted using Costa Coffee’s Signature Blend, and looks to provide an elevated taste and texture profile for consumers.
Further to this, two new flavours have rolled out to the RTD line-up with Creamy Tiramisu Frappé – inspired by the classic dessert – as well as the Double Shot + Caramel to deliver a smooth coffee kick with some added flavour.
The complement these upgraded recipes, the new premium pack design has rolled out across 250ml sleek cans as well as 330ml rPET bottles and multipack formats.
And the brand is set to capture the attention of young adult consumers with an on-pack promotion with Boardmasters Festival. This will see mass samlping opportunities take place across the Newquay music festival alongside opportunities to win instant cash prizes and festival tickets.
Running for eight weeks until 27 July, the promotion is designed to drive trial of the refreshed Costa range.
To enter, shoppers need to buy any Costa RTD product and scan the QR code found on-pack to be in with the chance to win. Weekly wins include cash prizes and Boardmasters tickets, with half of these tickets being VIP glamping packages complete with £500 spending money.
Retailers will also be able to drive further awareness of the range revamp with a suite of eye-catching point-of-sale materials all available from MyCCEP.com.
Helen Kerr, associate director, commercial development, at CCEP GB, said: “With our silkier, smoother recipe, upgraded packs and high-profile marketing activity, we’re building on Costa’s trusted heritage to meet the expectations of Gen-Z shoppers seeking quality and flavour on the go.
“Whether it’s grabbing a chilled coffee with a meal deal or stocking up on multi-serve formats at home, we’re helping retailers unlock sales in a category that’s got massive growth potential.
“With strong foundations, a range that caters to all consumer need states from low to medium and high caffeine intensity, and renewed energy behind the brand, we’re well placed to deliver sustained growth in chilled coffee for our customers.”
