Building premium cider options with new look on Stowford Press
UK cidermaker Westons Cider has introduced a new design for its Stowford Press brand in a bid to introduce new consumers to the category.
Rolling out from the end of July, the revitalised visual identity brings a more contemporary look to the brand by blending modern premium cues with bods to the brand’s rich heritage.
The final result is an eye-catching pack design that is set to add some stand-out appeal on the shelf and meet evolving shopper expectations from the cider category.
Further to this, the update includes a clear on-pack message that informs shoppers that 100% of the apples used to make the cider were all locally sourced, as well as maintaining the brand’s press design to represent the same authentic approach to cidermaking.
The new Stowford Press cans – 440ml – are available in packs of four or 10 across the off-trade, with plans to introduce the rebrand to hospitality venues from early 2026.
The brand refresh is also supported by a large-scale OOH media campaign running across major retailers to help raise awareness of the new packs including campaigns across grocery and convenience retail channels. This will consist of both digital and in-store physical advertising.
Highlights will include social media competitions, e-commerce banners, in-aisle POS, off-shelf feature displays and targeted loyalty card offers.
Holly Chadwick, brand manager at Westons Cider, said: “At Westons Cider, we don’t make cider the easy way – we make it the right way.
“Stowford Press is a testament to that philosophy, made only with cider apples from local growers.
“Our new design heroes our roots in Herefordshire and the craftsmanship that sets us apart, while also appealing to a new generation of cider drinkers who want more than just a mainstream brand.”
