Building on mealtime options with Rollover
FOOD-TO-GO brand Rollover is set to capitalise on the booming market across the convenience retail space with its latest expansion of products.
Rolling out across convenience and foodservice channels now, Rollover has introduced five new options to its menu in a bid to cover more meal time opportunities.
This will see the brand introduce its new Rollover Bacon & Sausage Baguette and Sausage, Egg & Cheese Muffin for breakfast opportunities, as well as the Bacon Cheeseburger, Chicken Tender Baguette and Boneless Chicken Wings.
The five-strong range extension aims to support retailers and operators to maximise the demand for convenience food-to-go options across the day and tap into the latest consumer trends.
Kicking off with what’s known as the most important meal of the day, the new Sausage, Egg & Cheese Muffin and Bacon & Sausage Baguette aim to respond to consumer demand for the products – with Lumina Intelligence noting that bacon, sausage and egg are among shoppers top three breakfast items respectively.
And when it comes to lunch, Rollover is keen to respond to the demand for higher protein options with a flamegrilled Bacon Cheeseburger paired up with the crispy breaded Boneless Chicken Wings to offer consumers a convenient and easy-to-pick-up higher protein lunch or snack. The Boneless Chicken Wings also come with a pot of smoky Texas BBQ Sauce for consumers to dip into as well.
And finally, Rollover reckons the new Chicken Tender Baguette will be an ideal innovation to ensure that current fans of the brand are kept engaged and excited with the brand.
This also continues the trend for more chicken options from the brand after the roll out of its Chicken Burger in 2024.
RRPs for the range are as follows:
Bacon Cheeseburger £4-4.25
Sausage & Bacon Baguette £3.25-3.50
Sausage, Egg & Cheese Muffin £3.50-3.75
Chicken Tender Baguette £3.50-3.75
Boneless Chicken Wings £3.50-3.75
Tony Owen, general manager at Rollover, said: “Over the last few years, we have seen the Rollover brand go from strength to strength. What’s more, with the UK food to go market forecasted to reach £24billion in value in 2025, there was no better time to expand our range to provide even more sales opportunities for our partners.
“We know that shoppers are looking for convenient and delicious hot food options – whether that’s during lunch at work or at the weekend when they’re looking for a breakfast treat.
“Tailored to consumers’ latest cravings, the launches play into current trends and provide even more occasions for shoppers to pick up a Rollover product.
“Although we know loyal fans will be excited by our new products and already know of the taste and quality we pride ourselves on, we also want to attract new consumers into this space who may not have considered us before, to help our partners drive sales for long-term success.”
