Soopa Hooch looks to shake up the RTD market
HIGH ABV ready-to-drink (RTD) brand Soopa Hooch has taken its range of options on the road as the brand has rolled out to wholesaler depots across the UK.
The tour kicked off in Stockport and Manchester and offered retailers the chance to better explore Soopa Hooch’s full range of options and make use of some incentives from parent firm Global Brands.
Soopa Hooch’s tour will continue to roll out across cities nationwide in the coming months and continue to build its presence across a key market for both retailers and consumers.
Global Brands said the brand’s approach to the convenience sector will help to set new standards for what is possible in the sector and show some proactive investment and engagement with customers to further drive success for the brand.
Soopa Hooch’s product portfolio is made up of five zingy flavours with Electric Lemonade, Twisted Tropical, Darkest Berry and Cherry Cola in 440ml canned formats with a punchy 8% ABV.
Hooch has also launched a new piece of fruity innovation for its core brand with the new Hooch Cherry.
Ellie Memmott, brand manager of Soopa Hooch, said: “Soopa Hooch’s nationwide tour is all about engaging both staff and customers in-store. Retailers can look forward to a wealth of PoS materials, must-have merchandise, exclusive Soopa prizes and fantastic gift-with-purchase incentives, with these tools specifically designed to help our retailers boost in-store sales and enhance the customer experience.
“The aim of this initiative is to disrupt the standard retail experience and create an atmosphere of excitement and engagement around the Soopa Hooch brand.
“By increasing visibility and providing enticing offers, we are hoping to be a hit in the convenience sector, where innovative and creative marketing is essential to success, particularly RTD brands.
“We understand that success in the convenience market hinges on the right product format and packaging, tailored for this dynamic channel.
“The Soopa product portfolio is designed to meet the demands of convenience retailers, with the right pack sizes, case formats and price points to ensure they resonate with customers, whilst prime positioning in store is also essential for us.”
