Blending together all natural ingredients for new Hive Mind soft drinks range
MEAD producer Hive Mind is set to create a buzz in the soft drinks sector with the introduction of its new Honeyade range of drinks.
Consisting of a four-strong range of variants, the “planet positive” soft drinks have been sweetened using only British honey and a mix of fruit, herbs and botanicals.
The new Hive Mind Honeyade range comes in Just Honey, Strawberry & Basil, Lime & Mint and Rhubarb & Ginger flavour variants.
This new range rolls out to the market following a collaboration between Hive Mind, Gnaw Chocolate and The Scottish Bee Company which saw the trio team up to offer discounted goods to consumers for World Bee Day.
First started in 2019, Hive Mind began as a traditional mead and honey beer operation that played into the interests of brothers and co-founders Matt and Kit Newell’s of beekeeping and brewing.
The firm has set its goal to put British honey back on a pedestal through its range of products and showcase the added value that honey-themed options can bring to the table.
Further to this, the firm prides itself on being able to offer a purely natural option for consumers with a range of drinks that contain British produced honey and not padded out with refined sugars.
Both the Honeyade range and Mead selection both represent a more paired back approach to production, with a traditional approach for the modern day to introduce produce a more natural finish with a nod to more old-school soft drinks.
Kit Newell said: “Initial interest has been incredible in these increasingly health-conscious times with growing numbers of consumers who want access to transparent, no-nonsense soft drinks with clear sustainable ambitions, namely helping to replace declining pollinator populations and supporting rural regeneration.”
