Shaking up the soft drinks category this summer
FRUIT flavoured soft drinks brand Tango has kicked off its boldest on-pack promotion yet offering consumers the chance to bag up to £10,000 cash.
Running now until 12 September, Carlsberg Britvic, Tango’s parent company, is offering consumers the chance to win cash prizes ranging from £1 all the way to £10,000.
The promotion will run across Tango’s core range – Orange, Cherry Sugar Free and Apple Sugar Free – which Carlsberg Britvic reckons will appeal to Gen Z consumers.
To enter, all consumers much purchase a participating product from the range, scan the QR code and enter their details via a microsite to play a short mini game – Shake the Bank.
Consumers then shake their phones to win instant prizes ranging from £1 to £5. There is also the opportunity to be entered into a larger prize draw to win between £1,000 and £10,000 – which will be delivered in a “truly Tango way”, says Carlsberg Britvic.
This could include in cash frozen in blocks of ice for consumers to chip away at, or by thousands of 1p pieces delivered by the skip-load.
The promotion will run across the core range of flavours and its wide variety of formats including 330ml single cans, 500ml plain and PMP bottles, multipacks of eight cans and two litre bottle formats.
Chris Pratt, VP sales on-trade at Carlsberg Britvic, said: “The Tango brand is now worth £105million retail sales value in the on-trade, with our share of flavoured carbonates up by 1.2% so we’re confident that the on-pack promotion will further drive sales for operators.
“We know cash is king for Gen Z, and Tango’s bold personality will help this standout in chillers, from eye-catching packs to the unforgettable prize deliveries.
“Operators can expect a real buzz in-outlet with increased consumer engagement in the face of brilliantly bizarre cash prizes.”
