Duo launch sees Bebeto Freeze Crunchy range grow
TURKISH confectionery firm Kervan Gida has expanded on its range of Bebeto Freeze Crunchy sweets with two new variants.
Expanding the brand’s freeze dried candy range, Bebeto has introduced its new Bubble Gum Bottles and Blue Raspberry Rings to the offer.
These new additions come in case size of 12 packs of 35g pouches with an RRP of £2 per bag.
Each pouch is also resealable to preserve the sweets’ signature crunch and are also Halal-certified.
Available from 11 June, the new variants can be found in Parfetts, Dhamecha and more.
These two new additions mark the latest NPDs for the brand’s freeze dried candy range after it initially launched to the confectionery category in October 2024 with Peach Rings, Marshmallows and Watermelon options.
Phil Hulme, commercial director at Kervan Gida UK, said: “Having sold almost 2million packs and generating nearly £4million in sales, we’ve been thrilled by the incredible response to our Freeze Dried range.
“Retailers, wholesalers and shoppers across the UK have embraced the launch, and the momentum shows now signs of slowing down.
“The #freezedriedcandy hastag has now surpassed 4.7billion view on TikTok, proving just how strong the trend and demand is. That’s why we’re expanding the range with two exciting new flavours – Bubble Gum Bottles and Blue Raspberry Rings – which we’re confident will resonate with both loyal fans and new consumers eager to experience the sweets with a new sour and nostalgic twist.
“Bebeto is the only freeze dried confectionery brand in the UK to own its end-to-end production process, including its own freeze-drying facility.
“This vertical supply chain means unmatched consistency, control and one of the most competitive price points on the market.
“At just £2 per pack – we believe this range will continue to deliver strong results for our retail partners.”
