Hollywood lookalike kicks off new Mission Impossible TV spot
MEAT-FREE foods brand Quorn is set to kick off a new TV campaign with some help from the Hollywood blockbuster film franchise Mission: Impossible.
Rolling out from 22 May, the Quorn puppets will be back in action for the new ‘Mission Snack Swap’ campaign in a nod to the massively popular blockbuster film series.
To kick off this latest campaign, Quorn recruited the help of a Tom Cruise lookalike ahead of the London premiere of Mission: Impossible – The Final Reckoning, which the real Hollywood A-lister stars in, and sent him out on a snacking mission of his own.
‘Tom Cruise’ surprised excited fans near London’s Leicester Square as he was seen in the area enjoying a pack of Quorn Cocktail Sausages. Avid fans stopped him to ask for selfies and drive up awareness over the actor’s choice of snack.
This fun piece of interactive activity for consumers will kick off the new Quorn campaign which sees the brand’s puppet characters back on screens for their own Mission: Impossible.
The characters will be seen expertly carrying out a task to swap out the meat in people’s snacks with some Quorn Cocktail Sausages and Picnic Eggs without being noticed.
The new campaign will kick off from 24 May across TV screens, video-on-demand services, online video, social media channels, influencer content, PR as well as in-store activations across the UK.
Lucy Grogut, head of brands at Quorn Foods, said: “We’ve had so much fun with our puppets over the last few years, and they have become stars of the small screen.
“This year, we were excited to hear that our ‘Mission Snack Swap’ was launching back onto TV screens the same week as the latest Mission: Impossible film hits the big screen.
“Our Tom Cruise lookalike had a ball (and a bite!) with consumers, and it was the perfect way to start out summer of snacking. With such a close resemblance, he left shoppers really asking, ‘why choose the alternative?’.
“We’re going into this campaign already in a strong market position, chilled meat-free snacks are the number one sector attracting shoppers to the category, and Quorn is leading the way as the fastest growing brand in chilled meat free in the latest 12 weeks.
“Last year, our ‘So Tasty’ snacking campaign, the biggest of its kind for chilled meat free, brought over 400k new shoppers into the category.
“The ad creative is an engaging, tongue-in-cheek way to showcase that our high protein snacks may be mini in size but are mighty in taste.”
