Pack in the protein with a healthier snacking option
PORK scratchings brand Mr. Porky is set to meet the more modern day demands in the snacking sector with its new Mr. Porky Puffs.
Aiming to respond to the rising demand for more pork-flavoured snacks from consumers, the new Mr. Porky Puffs deliver a lighter alternative for those shoppers who are looking to switch things up from the traditional scratchings and strips options.
Available in 25g packs with an RRP of £1.59, the new Puffs contain 16g of protein and only 132 calories per pack.
Further to this, the new variant is also low in carbohydrates, at just 0.1g per pack, and contains less fat than standard pork scratchings products, ideal for healthier-minded shoppers who are looking for a flavourful, protein-packed snack for a pre or post gym pick-me-up.
The Mr. Porky brand has been growing its presence across the snacking sector in recent years. This saw the brand take to the small screen and YouTube with a new campaign which ran during April and May 2024.
Matt Smith, marketing director for parent firm Tayto Group, said: “Meat snacks have long been a go-to solution for consumers looking for a high protein snack, Mr. Porky Puffs is the unique alternative to more traditional scratchings. With all the flavour of a traditional scratching, but a far easier bite!
“We’ve been making scratchings since 1960, using only the best rind of the pig and dusted with a generous helping of our signature salty seasoning – every batch as good as our first.
“And to celebrate over 65 years of scratchings expertise, we are expanding our offering with some exciting new products and formats.”
