Indulgence and a pick-me-up all in one can
ICED coffee drinks brand Jimmy’s Iced Coffee has introduced a new limited edition Donut flavour, offering a more indulgent option to get a caffeine fix.
Available across grocery locations now, the new Donut flavour comes in the brand’s 250ml SlimCan and aims to drive up sales for ready-to-drink iced coffee options during the summer months.
The launch has been backed by a nationwide sampling campaign and branded PoS materials are also available to retailers to help maximise visibility across stores.
The new Jimmy’s Iced Coffee variant comes with an RRP of £1.70 per 250ml can and aims to drive demand with younger, Gen Z shoppers.
Russell Goldman, managing director for breakthrough brands at parent firm Carlsberg Britvic, said: “We can’t wait for Jimmy’s Donut Iced Coffee to hit shelves. Inspired by the classic coffee-and-donut pairing shoppers know and love, this new product development contains the perfect balance of sweetness, while retaining Jimmys’ signature refreshing taste, packaged in a striking ready-to-drink format that is sure to stand out on shelf.
“As shoppers continue to seek out new and distinctive flavours, the launch presents a key opportunity for retailers to tap into. As the fastest growing established UK coffee brand, our aim is to help them drive these sales in a growing category with our latest Donut innovation.”
