Cartoon teams up with Kellogg’s for the morning
BREAKFAST cereal brand Kellogg’s has announced its new partnership with children’s TV show Bluey on a new Multigrain Cereal launch.
Available exclusively to Tesco and One Stop stores from May, the new launch marks a first for the TV sensation and sees Bluey make her cereal debut to drive up extra sales for the morning meal. The variant will also roll out across other major retailers from July.
The Bluey Multigrain Cereal is non-HFSS, high in fibre and contains no artificial colours or flavourings. Further to this, the new cereal is also a source of vitamins B1, B2, niacin, B6, B12, D, iron and folic acid.
Packs feature Bluey and her sister Bingo to help attract families to the new launch, and also features games and online Bluey resources on packs for children to enjoy and engage further with the cereal.
The animated TV series has become a smash-hit with families across the UK. In 2024 alone, Bluey hit 12.8billion viewer minutes in 2024 across BBC and Disney+ combined, and reached 15.4million individuals in the UK, too.
Each 350g pack has an RRP of £3.50, offering a healthier way to start the day without breaking the bank and comes in time for the upcoming summer holiday months.
The new packs also roll out alongside Kellogg’s Football Camp packs which offer kids the chance to secure a free day at a football camp this summer.
Lejla Damon, senior brand activation manager at Kellogg’s, said: “We are bringing the fun and adventure to breakfast with the first ever Bluey cereal in the UK.
“Working with BBC Studios supports a new growth era for our iconic cereal brands and the category by delivering a world-class partnership to excite our customers and consumers.
“Who better, than the smash-hit Bluey, to reinforce Kellogg’s position as the ‘OG’ of breakfast. “
