Wotsits Mac N Cheese brings brand to new market
GLOBAL snacking firm PepsiCo has announced its Wotsits brand has entered into the ready-meals category for the first time with its new Mac ‘N’ Cheese range.
Partnering up with Samworth Brothers Group Meals and Lean Kitchen Network, the new Wotsits Mac ‘N’ Cheese ranged launched on 28 April and is available in three flavours – Really Cheesy, Sweet & Spicy and Flamin’ Hot.
PepsiCo reckons this new innovation will bring the Wotsits brand to more consumer shopping occasions and allow customers to enjoy the Wotsits taste in a whole new format.
The snacks firm worked alongside Samworth Brothers and Lean Kitchen Network to develop this new recipe and capture some of Wotsits’ most-loved flavours in a ready meal format to appeal to existing fans and new customers alike.
Really Cheesy brings together two traditional shopper favourites by putting the bold Wotsits cheese flavour at the forefront of a traditional Mac ‘N’ Cheese recipe. Meanwhile, the Sweet & Spicy variant will add a hint of spice into the mix and the Flamin’ Hot Mac ‘N’ Cheese will bring the heat to the chilled ready meal aisle and builds on the wider success of PepsiCo’s Flamin’ Hot crisps range.
The Wotsits Mac ‘N’ Cheese range is available in 400g pack formats with an MRSP of £4 per pack from selected Tesco stores and will roll out more widely later in the year.
To help build more excitement around this release, PepsiCo, Samworth and Lean Kitchen Network will be working together on a number of digital and influencer activations and shopper marketing support to help drive footfall to the ready meals aisle.
Phoebe Chapman, senior brand manager for Walkers Snacks at PepsiCo, said: “Launching Wotsits Mac ‘N’ Cheese marks a significant milestone for our brand.
“It’s the first time we’ve taken the much-loved Wotsits taste beyond the crisp aisle, allowing shoppers to experience it in an entirely new format.
“We’re bringing something fun, exciting and delicious to the ready meal category that we’re confident will help retailers appeal to a whole new range of shoppers.”
