30,000 free places available to families over summer
BREAKFAST cereal products firm Kellogg’s has brought back its annual Football Camp for a second year, in partnership with Scottish Premier Football League (SPFL) clubs Celtic and Rangers.
Aiming to provide families across the UK with more ways to keep their children active over the summer holidays, Kellogg’s Football Camps will run across the UK with English Football League (EFL) and SPFL teams to help keep children active and engaged during the summer.
Parents of children aged 5-15 years can sign up for a free Football camp place this summer through a dedicated on-pack promotion, with over 30,000 places available across 70 clubs nationwide.
Free Camp codes can be found across packs of Kellogg’s Rice Krispies, Coco Pops and Corn Flakes from 1 April until the end of June 2025, and can be redeemed by scanning the QR code or by visiting kelloggsfc.com, where consumers will be directed to the brand’s new digital platform Kellogg’s Town.
They will also be able to enter a prize draw for a chance to win one of four ‘ultimate football experiences’ with football partners Celtic, Rangers, the EFL and Manchester City.
These experiences will range from match day tickets, meet the squad and manager experiences as part of a ‘win football experiences’ on-pack mechanic.
The brand will be supporting this with a series of digital, OOH, on-pack, in-store and PR activity which kicks off from April. Retailers can also receive impactful POS kits to help drive up awareness of the Camp.
Further to this, children in attendance at the camps will be in with the chance to take home a special piece of memorabilia.
New for year two of the initiative, Kellogg’s has teamed up with sportswear brand PUMA to unveil an exclusive new football shirt featuring Kellogg’s iconic typography and red, green and yellow Corn Flake box colour-ways in a dynamic pattern and marks the first time that Kellogg’s has launched a kit as part of the Football Camps programme.
Chris Silcock, UK managing director at Kellogg’s, said: “We are so excited to kick-off Kellogg’s Football Camps again, following an amazing first summer last year.
“These world-class partnerships help us to make a real difference in communities up and down the country, supporting families to keep their children active over the long summer holidays.
“Kellogg’s Football Camps remain a key part of our strategic investment in our iconic cereal brands. For our retailer partners, this means unlocking new opportunities as we drive category growth together.”
