Bubbling up the wine market this summer
WINE brand Jam Shed is set to disrupt the category with the launch of its new Bubbly Rosé cans.
Rolling out to Tesco stores this April, the new cans include a rich, juicy and bubbly Rosé with flavours of red summer berries and cream and from the convenience of a 200ml slim can.
Ideal for social gatherings this coming summer, the new Jam Shed Bubbly Rosé cans have an ABV of 11% and an RRP of £2.50 per can.
The new launch follows on from research conducted by parent firm Accolade Wines to find how consumers’ attitudes towards the wine market has evolved in recent years. The firm said this influenced its approach to more ‘Friendly Formats’ such as boxed wines and cans.
Accolade said these formats are poised to “redefine Brits’ wine consumption” habits, whilst offering longer-term improvements to environmental challenges in the wine industry today.
Tom Smith, marketing director for Europe at Accolade Wines, said: “Jam Shed’s new Bubbly Rosé Cans are a bold and refreshing addition for the best-selling brand.
“As more wine lovers embrace convenient, on-the-go formats, we’re thrilled to be at the forefront with a product that doesn’t just taste amazing but fits effortlessly into modern lifestyles.
“Bursting with flavour and fizz, it’s the ultimate must-have drink of the summer and we expect demand to be high.”
