Lir Chocolates expands on adult gifting options for Easter season
IRISH chocolatier Lir Chocolates has expanded on its Baileys Chocolate range for Easter with its new Baileys Mint Chocolate Easter Egg.
Each pack contains a mint chocolate shell egg with crispy pieces that has been flavoured with Irish Cream that has been embossed with the Baileys logo and also comes with a pack of Baileys Chocolate Mint Truffles.
Available from selected retailers with an RRP of £12 per pack, the new Mint Baileys variant will also roll out alongside the Baileys Chocolate Original Easter Egg as well as the Baileys Salted Caramel East Egg which both also carry an RRP of £12.
And for self-treat occasions this year, Lir has also introduced its new Baileys Chocolate Salted Caramel Mini Eggs with an RRP of £5.50 to help capitalise on impulse purchases with adult shoppers.
Ethan Duffey, brand manager for Baileys Chocolate, said: “We recognise the consumer shift towards seeking affordable luxuries, particularly during these holiday periods and are delighted to be able to produce innovative products in line with this demand.
“Furthermore, we understand that these occasions also provide retailers with the opportunity to increase their sales and the inherent trust customers have in the iconic Baileys brand, is a brilliant way to encourage shopper trade ups during this period.”
