Premium vodka range expands on flavoured range
PREMIUM French vodka brand Cîroc has grown its portfolio of flavoured vodka drinks with its new ready-to-drink (RTD) canned cocktail Colada.
Blending together Cîroc Vodka with pineapple and coconut flavours and lemonade, the new 250ml can aims to drive up sales during the summer months and tap into the demand for the popular cocktail serve.
Cîroc Colada is available in a 250ml can with an ABV of 5% across grocery, convenience and wholesale channels, with an MRSP of £2.75 per can.
Alongside this new launch, the French vodka brand has also brought back its Cîroc Coconut variant to help further drive up sales with the demand for more Piña Colada cocktail style serves.
Rolling out again in a 700ml bottle with an ABV of 37.5%, Cîroc Coconut comes with an MRSP of £35.
Pippa Lewis, senior brand manager at Cîroc Vodka, said: “Our new Cîroc Colada ready-to-drink can offers sophisticated blend of sweet, juicy pineapple taste upfront with a classic, creamy coconut and tropical finish.
“Conveniently served up in a beautiful RTD can, Cîroc Colada will be the fourth variant in the Cîroc RTD portfolio.
“We are delighted to launch Cîroc Colada just in time for the spring and summer seasons, a period where consumers look to connect and enjoy meaningful moments together.
“Whether shoppers are on the go, at a picnic, or gathering with friends, Cîroc Colada is the perfect addition to fridges, helping retailers tap into these occasions and drive sales.”
