Catering to healthy demands across the dairy space
NEW sales insights from Saputo Dairy UK have found a massive demand for high protein cheese products among younger shoppers.
Following on the from the launch of Cathedral City High Protein Half Fat Natural Cheese, IRI data has found that some 35% of volume sales for the NPD comes exclusively from Millennial and Gen Z shoppers.
And of the four formats available for the product – block, sliced, grated and minis – it’s the Minis range that take the lion’s share, showing a clear demand for the more convenient, on-the-go snack. According to Kantar research, the Minis format now accounts for 22% of sales, despite it having fewer listings than the rest of the range.
The new High Protein Half Fat range aims to cater towards those shoppers who are looking for innovative new ways to support their health – similar to Cathedral City’s other cheese options such as the Lighter range, Lactose-Free and Plant Based.
Abi Armson, senior brand manager at Cathedral City, said: “We always knew that Cathedral City High Protein Half Fat Cheddar would appeal to younger people, but the overtrade in this demographic reaffirms why we brought the product to market.
“I think it’s a wake-up call for the category that younger people are just as obsessed with cheese as the rest of us for its taste and versatility, and are attracted by its naturally high protein credentials, too.
“Seeing our Minis range perform so well gives us valuable insights into how people want to consume and benefit from the joy of cheese with naturally high protein content.
“We know that cooking and meal preparation will always be key, but we must not underestimate the opportunity for on-the-go. Consumers are juggling their busy lives with the desire for wellbeing, and I am pleased that on-trend innovation from Cathedral City is catering to that demand.”
