Expanding the range of kids’ treats in stores
YOGURT brand Onken has expanded its range to appeal to larger families with its new Onken Kiddos children’s yogurts.
Emphasising a ‘made with natural ingredients’ message across packs, the new Onken Kiddos range comes in Blueberry, Blackberry & Banana and Raspberry & Banana variants and is made with only three natural ingredients – whole milk, real fruit and a hint of sugar.
Each 90g pot provides children with a natural source of calcium and protein to help support bone health and overall growth. Also, the yogurt has been fortified with Vitamin D to help support immune systems.
Onken Kiddos will be available exclusively from Tesco stores from 3 March with an RRP of £2.25 for a pack of four. The launch will also be backed by a national marketing campaign including TV, out-of-home advertising, social media and in-store activities including sampling to help drive trial.
The new yogurts aims to respond the parents’ rising demand for more natural foods for their kids as they become increasingly conscious of their children’s diets. Onken said these launches will meet these expectations through a short and transparent ingredient list.
Further to this, each pack is fully recyclable with bright and playful messaging across the design to highlight ingredient quality and nutritional benefits to ensure parents can make informed choices about their children’s diets.
Mathildle van Roon, head of Onken, said: “More than ever, parents are looking for naturally healthy foods with minimal ingredients. Onken Kiddos is our response to this shift – delivering great taste with absolute transparency.
“With only three natural ingredients and fortified with Vitamin D, it’s a product that aligns with modern family values. At the same time, we know that kids want fun and exciting foods, which is why we’ve created a deliciously creamy yogurt, with payful, vibrant packaging that makes mealtimes more enjoyable.”
