Bring a whole new sweet experience to breakfast
BUTTER brand Kerrygold is set to bring a sweet touch to the table with the roll out of its new Sweet Spreadables range.
The unique line-up of sweet, spreadable butters marks a UK category first, according to parent firm Ornua Foods, with a selection of three extra indulgent butter spreads that have been designed to elevate breakfast time with new and exciting flavours.
The new range consists of Kerrygold Sweet Spreadable with Maple Syrup, Kerrygold Sweet Spreadable with Maple Syrup & Cinnamon and Kerrygold Sweet Spreadable with Salted Caramel.
Available in Tesco stores from March, the new range comes in 150g tub with an RRP of £2.95 each. While the new butter spreads will see an exclusive stint in the supermarket’s stores from March, Ornua has said that it will roll out further with some major listings expected later in the year.
Each variant features Kerrygold’s naturally golden and creamy butter and blended with natural flavours and rapeseed oil as the brand aims to meet the consumer desire to expand the options at breakfast time by bringing a little bit of café culture into the home.
Nicola Blackmore-Squires, marketing director at Ornua Foods UK, said: “We are incredibly excited to launch the first sweet, spreadable butter range in the UK market, which is not only a category first in the market, but also a first for the Kerrygold brand globally.
“Kerrygold Sweet Spreadable provides consumers with an exciting, tasty and convenient way of bringing breakfast to life, whether that be by using them to create café culture experiences at home or transforming their old favourites.
“Our mission is to transform the butter category from being functionally driven to one that inspires and elevates simple pleasures.
“With the arrival of Kerrygold Sweet Spreadables, we are tapping into the key trends within the butter category to appeal to the growing number of pleasure-seeking consumers that are looking for new food and taste experiences.
“All the while delivering the attributes of quality, provenance and great taste that Kerrygold is known for.”
