Consumers in with the chance to win prize worth £10k
SCOTTISH soft drinks brand Irn-Bru has kicked off a new promotional campaign that AG Barr said is set to disrupt the entire category.
The one-of-a-kind prize promotion from Scotland’s other national drink is set to run between 3 March and 29 April and offers Irn-Bru fans the chance to win one of four solid 18 carat gold girders – worth £10,000 each.
There will also be thousands of other prizes up for grabs in the promotion, including exclusive gold plated keyrings and charms as well as digital coupons for free cans and bottles of Irn-Bru.
Retailers will be able to get in on the fun as well with full and high impact POS kits made available to store owners from 3 March, allowing them to maximise sales during the period. Retailers can request POS kits directly from the campaign’s website, which can be found here.
Shoppers can simply enter the competition by scanning the QR codes found on POS materials which will take them to the promotional website. From there, shoppers can enter the product barcode and batchcode and told instantly whether they have won or not.
The prize fund will refresh once every two weeks during the promotion to encourage consumers to try their luck time and time again.
Kenny Nicholson, head of Irn-Bru brand at AG Barr, said: “This is a one-of-a-kind promotion from Irn-Bru with a one-of-a-kind prize on offer. We will be reaching shoppers far and wide with a heavyweight campaign, including outdoor and digital advertising, experiential sampling and in-store marketing.
“We expect that demand for Irn-Bru will be absolutely sky high so we encourage retailers to get prepared with full range availability throughout the eight weeks, whilst also making use of our disruptive and cheeky POS to drive their Irn-Bru sales.”
