Terry’s aims to carry 2024 success across to 2025
BRITISH chocolate brand Terry’s has launched a new tranche of products for its Easter range this year as it seeks to build success for 2025.
Whilst the iconic brand is often associated with the Christmas season, Terry’s is now keen to build up its reputation and the strength of the brand across the whole of 2025, kicking off with its range of Easter themed goodies.
Three new products have joined the Terry’s seasonal range for this year, including the first-of-its-kind for the brand with the Chocolate Orange Cream Filled Egg.
Ideal for a self-treat opportunity, the 34g Orange Cream egg is filled with a smooth and indulgent orange flavoured cream with a milk chocolate shell around this. The new egg has launched into major retailers already with an RRP of 70p per egg.
This piece of NPD joins the new Terry’s Chocolate Orange Easter Egg with Exploding Candy Mini – RRP £1.35. This smaller milk chocolate egg contains small pieces of exploding candy inside the egg to help offer some extra fun for the Easter season from the brand.
And the final piece of NPD for this year from Terry’s brings the XL Terry’s Chocolate Mint Easter Egg to the market. Exclusive to Tesco for an RRP of £6, the Mint Egg builds on Terry’s increasingly popular mint variants after the brand’s Mint Ball sold out during its launch period and quickly became one of the brand’s bestselling products, driving an 85% increase in volume for Terry’s since launch – according to Nielsen Scantrack data.
These new products have joined the existing Terry’s Easter range which consists of XL Terry’s Chocolate Orange Easter Egg, XL Terry’s Chocolate Orange Exploding Candy Egg, the Terry’s Chocolate Orange Milk Mini Eggs as well as White Mini Eggs along with the Terry’s Chocolate Orange Mini Eggs bar.
And in a more premium offer for Easter, Terry’s Chocolate Orange Truffles Easter Egg has been given a new look, with modernised packaging and a new logo as the brand aims to build on its 35% volume growth from 2024, according to Nielsen data.
Lorène Decam, senior marketing mangaer at Terry’s said: “After the fantastic response to last year’s Easter range, we’re stepping it up again.
“Our new lineup blends iconic flavours with playful twists, proving we’re more than just a Christmas favourite. With exciting innovation like our first-ever Orange Cream-filled egg, we’re giving shoppers more reasons to indulge and helping retailers make the most of the season.”
