Elevating whiskey with a triple cask maturation
IRISH whiskey brand Jameson has introduced a new tipple to its core range of drinks with the new Jameson Triple Triple Chestnut Edition.
The new expression brings the smoothness of Jameson whiskey through a combination of a triple cask maturation process following a triple distillation process for the dram.
Made in Midleton Distillery, County Cork, the new Jameson Triple Triple Chestnut Edition has been blended from a combination of both ex-Bourbon and Oloroso Sherry casks with the addition of sweet chestnut casks.
Pernod Ricard, parent firm of Jameson, said the additional chestnut cask adds in notes of toffee, cacao and toasted almonds to the flavour portfolio.
Bottled at 40% ABV, Jameson Triple Triple Chestnut Edition is priced at £29 RRP per bottle and will be available from Morrisons stores on 24 February.
Ian Peart, commercial director for Pernod Ricard UK, said: “Jameson Triple Triple expands the brand’s premium portfolio to offer a fresh take on its signature smoothness at a price point that sits between Jameson Original and Jameson Black Barrel.
“Jameson is one of our blockbuster brands and is seeing strong growth of 3.5% value sales in the UK off-trade, entering the top 10 spirits in 2024, rising three places up the ranks against last year.
“Recruiting consumers remains our number one priority and we’re doing that through Jameson, Ginger & Lime serve, our newly extended premium range and our long-term partnership with the English Football League, which has helped deliver record equity levels.
“The addition of Jameson Triple Triple offers Irish whiskey fans triple the options, just in time for St. Patrick’s Day.”
