First ever on-pack promotion for snacks brand
SNACKS brand Popworks has unveiled its first ever on-pack promotion with a new collaboration with upcoming rom-com film Bridget Jones: Mad About the Boy.
The new limited edition packs are available now until 23 March, with an illustration of the eponymous character on packs and offers consumers the chance to bag some Bridget Jones-themed merchandise. The promotion is running across the 85g sharing bag format.
There are 672 instant win prizes up for grabs as part of the competition, with a top prize of a trip for two to the Cotswolds. All participants will be entered automatically into the grand prize draw by scanning the QR codes found on promotional packs and entering their details.
In addition to the on-pack promotion, parent firm PepsiCo will support the Popworks brand with a marketing campaign with PR, digital and POS materials to help drive up awareness of the promotion with customers.
Cynthia Finke, Popworks marketing director at PepsiCo, said: “This partnership with Bridget Jones: Mad About the Boy is a match made in heaven, bringing together an iconic film franchise and the perfect snack for a cinema trip.
“The on-pack promotion provides an opportunity for retailers to boost brand visibility and drive consumer engagement with a brand that’s making waves in the snacks category.
“With over 500 winning moments, the promotion encourages impulse and repeat purchases and enhances the shopping experience.”
