Bringing treats for the trips with new
ICE cream brand Häagen-Dazs has rolled out an indulgent on-the-go offer with its new range of Stickbars.
Featuring fan favourites from the tub range of ice cream, the new Stickbars come wrapped in a Belgian chocolate coating that cracks to reveal the ice cream inside.
For the more indulgent options, Häagen-Dazs has rolled out its Cookies & Cream and Salted Caramel ice creams to the new format, along with a Co-op stores exclusive flavour with Macadamia Nut Brittle – with sales from this pack partly going towards supporting children’s charity Barnardo’s.
Additionally, the Cookies & Cream and Salted Caramel variants will also be available in single packs from April.
And for those shoppers looking for something a bit more fruity, Häagen-Dazs has also introduced a range of ice cream and sorbet blends to the format with a Mango & Passionfruit flavour and a Tesco-exclusive Peach & Raspberry.
Each variant comes in packs of three and are available across major grocery outlets for an RRP of £4.25 per pack. The single packs will be made available in April this year, with an RRP of £2.65.
Nicole Whelan, head of brand at Häagen-Dazs UK, said: “We want to put consumers first. After lots of hard work behind the scenes – from extensive consumer testing, to working hand-in-hand with them to perfect our recipe – we’re over the moon to kick off 2025 with one of our biggest launches to date; new Häagen-Dazs Stickbars.
“Combining the premium quality of our iconic ice cream with thick, cracking Belgian chocolate to create an irresistable and convenient way to indulge, our Stickbars are a delicious way to elevate your ice cream offering.
“Backed by a significant six-figure campaign investment, and plenty in the pipeline designed to reach ice cream lovers nationally, it’s set to be the summer of Häagen-Dazs – so watch this space.”
