Cereal brand unveils new £5million marketing investment
BREAKFAST cereals firm Nestlé Cereals has launched a new £5million media campaign for Cheerios, demonstrating the brand’s multigrain nature.
The new campaign launched this month and represents a £5million investment into the branf from Nestlé Cereals and is forecast to reach more than 24million UK parents and 93% of households with children.
This will also see Cheerios back on TV screens for the first time since 2019 with a new creative that is set to run alongside popular family programmes across 2025. The integrated campaign will also be supported by digital media including broadcast video-on-demand, YouTube, social media and OOH.
Further to this, a new partnership with radio channels firm Bauer Media will connect Cheerios to listeners of widely popular radio programmes including Absolute, Kiss and Magic Radio.
Sarah Fordy, head of marketing for Cereal Partners UK – makers of Nestlé Cereals, said: “Cheerios is an iconic brand loved by families everywhere. We are excited to launch our new campaign in the UK, highlighting what makes Cheerios exceptional.
“As a delicious multigrain cereal that is high in fibre and with vitamins and minerals, our little O’s make little wins for all the family. This multi-million pound investment is our largest campaign yet, reinforcing our commitment to Cheerios and the growth of the breakfast category.”
