Classic sweetie rolls out to a modern format
BRITISH confectionery firm Swizzels has unveiled a new limited-edition product in time for Valentine’s Day with its Squashies Love Hearts
Offering a modern twist to a classic confectionery option, the new Squashies Love Hearts combine the Squashies’ signature soft texture with the timeless messages and flavour of Love Hearts.
Available in 120g bags, the new product retains the classic colours and flavours of traditional Love Hearts including Pineapple, Lime, Blackcurrant, Lemon, Cherry and Orange and contain the brand’s iconic messages including ‘KISS’, ‘WOW’, ‘FAB’ and ‘LOVE’ alongside some cheerful and romantic emojis.
Each 120g hanging bag has an RRP of £1.15 and offering a new way to share the love this Valentine’s Day, whether this be for consumers sharing with their loved ones on the day, or for those treating themselves with a romantic movie on Valentine’s.
Clare Newton, trade marketing manager at Swizzels, said: “We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture – with an added twist.
“Squashies Love Hearts bring something new to retailers’ offering, appealing to shoppers looking for unique yet familiar treats for themselves or as a special gift to someone else.
“Our Valentine’s range is all about sharing the love, regardless of relationship status – whether it’s romantic love, familial love or friendship and we hope the new Squashies Love Hearts will help to do just that.”
