Confectionery brand rolls out first Valentine’s range
TURKISH confectioner Kervan Gida has kicked off 2025 with a heartfelt innovation for Bebeto with the brand’s first Valentine’s range.
The You Melt My Heart liquid-filled gummy soft hearts has rolled out in time for sweet gifting opportunities for this Valentine’s Day.
Each pack contains two flavours in Strawberry and Cherry and every Heart is filled with a raspberry liquid filling. The range is available in 130g hanging bags for £1 SSP and 400g heart-shaped tubs for £3 SSP to make an extra sweet Valentine’s gift this year.
And to ensure everyone can feel this love this year, the range contains no artificial colours or flavours and are Halal certified as well. The entire range is available across Asda and Spar stores across the UK, as well as from Parfetts Cash and Carry locations.
The new You Melt My Heart gummies also display Bebeto’s latest cutting-edge technology, says Kervan Gida, which has been used to provide these liquid-filled treats and help deliver something truly different for the brand.
Phil Hulme, commerical director at Kervan Gida UK, said: “Liquid-filled technology is one of the most exciting trends in confectionery today. Its particularly popular with Gen Z who love experimenting with bold flavours and textures.
“We’re thrilled to lead the way with this innovation and offer UK consumers a unique, high-quality confectionery experience this Valentine’s.
“This marks an exciting new chapter for the Bebeto brand in the UK. Seasonal offerings have played a pivotal role in driving our growth, as demonstrated by the remarkable success of our Halloween range.
“Building on this momentum, we are expanding our seasonal portfolio in 2025 with fresh, innovative product developments that help bring even more joy to consumer celebrations.”
