Building up loyalty with Barista Bar shoppers
SPAR Scotland aims to bring in some extra joy this coming Blue Monday with a one-day-only triple stamp promotion on Barista Bar loyalty cards.
Considered the “most depressing day of the year”, Spar reckons its can offset Blue Monday – Monday 20 January – with this triple stamps promotion and bring in some warmth to the dreary day.
Every hot drink purchased from Barista Bar on 20 January will earn three loyalty stamps instead of the usual one across its entire range of coffee, teas or hot chocolate.
And on top of this, consumers will be able to load up on some sweet additions with free syrup to any hot drink allowing shoppers to personalise their brews just they way they like them.
Paula Middleton, head of marketing at Spar Scotland, said: “We’re thrilled to launch our Brew Monday promotion with Barista Bar. Blue Monday has a reputation for being a gloomy day, but we want to turn that around by spreading a little joy and rewarding our loyal hot drink lovers.
“With triple stamps available, there has never been a better time to grab a Barista Bar and brighten up the day.
“So, don’t let Blue Monday get you down! Head to a SPAR Scotland store, grab a favourite Barista Bar drink, and enjoy triple the rewards while turning the bluest day into a brewtiful one.”
