Grant’s urges retailers to provide the convenient options
THERE is already plenty to consider when it comes to a Burns Night celebration, so a convenient option will be in high demand to help take some of the pressure off.
That’s why a simple option, such as Grant’s Premium Haggis Tin, will be a key option for the Burns Supper this year, offering not only a simple way to cook the meal, but also one that will continue to last should a consumer stock up on too much.
Grant’s has therefore urged retailers to keep its Premium Haggis tins on the front of shelves as part of a larger Scottish food and drink range, to tempt shoppers all the more and make the most out of Burns Night.
This could also sit alongside the recently re-introduced Grant’s Traditional Black Pudding, providing an easy and versatile meal for breakfast, lunch or dinner.
To help encourage this spend, Grant’s is running a ‘six for five’ deal on all Haggis purchased in wholesale throughout January, helping retailers to drive up the Burns opportunity and ensure there is plenty of stock available.
A spokesperson for Grant’s said: “The national pudding of Scotland is not just a delicacy for Burns Night, it offers an affordable and wholesome meal that can be enjoyed all year, with the convenient Grant’s Haggis cans being stored and enjoyed in most homes across the country.
“Nationally, the £270million category, of which Grant’s Haggis is the best-selling product in Scotland, shows sales are constant throughout the year.
“However, it does spike in and around Burns Night. This provides a big selling opportunity built around availability – if there is haggis on shelves, it will sell.”
Bothy raises a few drams for whisky market
GIN Bothy founder Kim Cameron is branching out into the whisky market.
She has launched Gunshot Blended Scotch Whisky (Aged 8 Years) and Gunshot Scotch Whisky Liqueur.
At the same time, Cameron has unveiled plans to create one of Scotland’s most remote distilleries. The Bothy Distillery, in Glen Prosen, Angus, is due to begin operations this spring.
She said: “Our vision for the distillery is about more than whisky, it’s about creating a place where people can connect with Scotland’s natural beauty and heritage.”
The Gunshot Whisky range is being sold both online and select Scottish stockists.
The blend has a 46%ABV and is available from ginbothy.co.uk for £45 per 700ml bottle. It is said to have delicate vanilla notes and the sweetness of toffee apples and cream soda. A dram has tastes of “rich honey and slow-cooked pears, leading to a bold finish with a hint of black pepper”.
The liqueur, £30 per 33% ABV 700ml bottle, “blends smooth Scotch whisky with warm notes of cinnamon, clove and orange”.
