Appointment to grow support from industry charity
INDUSTRY charity GroceryAid is set to expand its support channels with the appointment of Rami Baitiéh, chief executive officer at Morrisons, as its new president.
Baitiéh took on his new role in early January and brings with him a wide experience in both the retail field and operational that will see him support the charity as it continues to extend its reach and help more grocery workers.
Prior to joining Morrisons in 2023, Baitiéh had a 28-year long career at the Carrefour Group where he served in various roles across stores, merchandising, supply chain and IT. Not only did Baitiéh take on the role of chief executive of Carrefour France and Carrefour Spain, but he was also executive director for Carrefour Argentina and Carrefour Taiwan.
Kieran Hemsworth, chief executive of GroceryAid, said: “We are thrilled to welcome Rami to GroceryAid, especially at such a pivotal time. Due to a myriad of challenges, including the cost-of-living crisis, we’re seeing a huge increase in the demand for our services.
“Rami’s in-depth knowledge of the grocery industry and visionary leadership, will help us to amplify the impact that GroceryAid makes to the lives of grocery workers.
“He has an intense focus on meeting the needs of his shoppers and a clear understanding of the importance of his store colleagues, and we are looking forward to tapping into this to drive higher levels of awareness for our services among front-line colleagues in the grocery sector.”
Speaking on his appointment, Baitiéh said: “Morrisons is a proud partner of GroceryAid, and I have seen first-hand the difference that it makes. It is a privilege to now have an even closer relationship with the charity and to be able to work with the brilliant team to further build on the support offered.”
