Latest sweetie innovation for the Squashies brand
CHRISTMAS is now in the rear-view mirror but consumers still face a dour month ahead of them.
Generally speaking, January can be a month of poor weather and a painful wait until the next pay day for many.
Even if budgets are tight from over-spending during the Christmas season, or early January sales, small treats will help to bring a boost to some consumers facing miserable weather during the month.
Small permissible treats such as a bag of sweets will be in high demand throughout the month, then, and Swizzels is banking on this to drive sales.
Clare Newton, trade marketing manager at Swizzels, said: “Retailers should ensure they stock a wide variety of products, made up of best-selling household names and consumer favourites, as well as new and limited-edition confectionery.
“Using impactful signage for seasonal displays and eye-catching talkers to highlight standout items, as well as placing confectionery products near purchase points and at eye level, are all ways that convenience stores can maximise the effectiveness of their confectionery displays.”
And even though the Christmas decorations have only just gone back into the loft, the next seasonal opportunity is just around the corner.
Sweet gifts always go down well over Valentine’s Day and Swizzels is set to deliver for this occasion with its latest innovation Squashies Love Hearts.
Building further on the brand’s signature Squashies range, Swizzels has brought its nostalgic Love Hearts treat to the variant in a bid to drive sales further through the coming together of two already popular sweet treats.
Newton said: “We have an exciting new product, Squashies Love Hearts, which will bring together two of our most-loved brands in time for Valentine’s Day.
“Featuring the signature Squashies texture, combined with the iconic shape and the fruity flavours of Love Hearts, we’re confident these will be a hit with retailers and shoppers alike. Each foam sweet has an embossed message or emoji making them perfect to share with a loved one or enjoy as a treat.”
