Kicking off the new year with extra energy
BRITVIC is set to energise the multi-buy opportunity across convenience stores with its new ‘2 for £2’ Rockstar Energy Drink PMPs.
Aiming to offer consumers better value and increase basket spend in the process, the new Rockstar Energy PMPs will roll out in the new year and highlight to consumers a cost of £1.29 each, or ‘2 for £2’.
The PMPs will be offered across the Rockstar range, including Tropical Guava, Blueberry & Pomegranate, Mango, as well as several of the Zero Sugar options, such as Blueberry, Watermelon & Kiwi and Strawberry & Lime, to allow consumers greater choice in this promo.
This comes at an ideal time for the energy drinks sector in convenience, says Britvic, as Nielsen data for the year to 23 November found that stimulant energy drinks have grown by 5.8% year-on-year, adding a value of £50.3million to the convenience sector.
Ben Parker, commercial director at Britvic, said: “Our new multi-buy ‘2 for £2’ PMP comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks.
“With stimulant energy now the number one soft drink segment in convenience, it is more important than ever for us to support the channel by offering products that meet the high demand for energy drinks and provide value.
“With flavours and no sugar driving the category forward, growing 8.3% and 3.9% respectively, the new PMP makes Rockstar Energy the go-to choice for every energy fan.”
