KP aims for a bullseye in new collaboration
NUTS brand KP Nuts has partnered withs darts sensation Luke Littler in a bold move to unite the fan favourite snack with one of the most popular sportsmen at the moment.
The new collaboration brings the two icons together as Luke ‘The Nuke’ Littler’s own stardom has reached a global level. KP Snacks reckons the partnership will help to drive awareness for the brand and drive up further opportunities across the convenience and impulse sectors during the festive season.
As part of the partnership, Littler will sport the NP Nuts logo on his sleeve throughout the PDC World Championships, which kicked off on 15 December, with Littler’s first match set for 21 December.
Fans will also have the chance to win exclusive signed merch from Littler as well as other goodies, with further announcements set to come in the new year.
Speaking on the partnership, Littler said: “It’s an honour to team up with KP Nuts as I head into this year’s PDC World Darts Championships.
“Darts is all about bringing people together and creating great moments, and KP Nuts is the perfect brand to help make that happen. I’m looking forward to giving it my all on the big stage and sharing some incredible surprises with fans along the way.”
Kevin McNair, marketing director at KP Snacks, said: “We’re absolutely delighted to partner with Luke Littler as he prepares to take the PDC World Darts Championships by storm. Luke is an incredible talent with an exciting future ahead, and his passion and determination perfectly align with KP Nuts’ energy and spirit.
“This partnership marks a significant moment for KP Nuts as we look to bring even more excitement to our fans and the on-trade sector during one of the busiest times of the year. And trust us, there’s even more to come in 2025.”
