New initiative to support communities at Christmas
SOFT drinks giant Coca-Cola Europacific Partners (CCEP) has announced a new initiative with to FareShare, with the aim to donate the equivalent of 300,000 meals to the charity.
Running until 6 January, CCEP has said it will donate the equivalent of five meals to FareShare for every Coca-Cola Zero Sugar six pack of 2 litre bottles during the promotion across 108 participating Booker wholesale depots, up to a maximum of 100,000 meals.
In addition to this, the firm will donate five meals to FareShare for every Coca-Cola Zero Sugar 12 500ml bottles purchased during the promotion across 100 Unitas and Bestway participating wholesale depots, up to a maximum of 200,000 meals to make up the remaining figure.
The promotion will be supported by depot standees, pallet shrouds and digital screens, alongside digital assets that wholesalers can share through their own communication channels.
The new activity coincides with CCEP’s own recent milestone of providing 7million surplus soft drinks to FareShare since 2017, as well as its mission to donate the equivalent of one meal per person that attends the Coca-Cola Christmas Truck tour.
Through all of this, CCEP said it will aim to donate up to a total of 1million meals via FareShare this festive season.
Kirsty Ford, head of fundraising at FareShare, said: “We are so grateful to CCEP for its continued support of FareShare. The donations made to FareShare from this initiative will help us get good-to-eat food, which might otherwise go to waste, to people who need it.
“Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. From homelessness shelters and afterschool clubs to refuges and older people’s lunch clubs, these groups are all working harder than ever to provide people with essential support services.”
Ruth Fawcett, associate director for wholesale & convenience at CCEP, said: “We’re incredibly proud to be partnering with our wholesale customers to support FareShare in their mission to fight food insecurity and reduce food waste, especially during the festive season when no one should go without a meal.
“Through this promotion, we hope to make a meaningful difference to communities, and it’s fantastic to see so many of our wholesale customers already getting behind this initiative. Their support will have a real impact in tackling hunger across the UK this Christmas.”
