Premium sparkling fruit drinks get receive a makeover
PREMIUM sparkling fruit juice brand Sanpellegrino has unveiled a new look across its range of flavours.
A longtime favourite with many consumers in the UK, the Sanpellegrino brand offers shoppers an authentic drink made with real fruit juice flavours in both single can formats as well as multipacks.
Bold and vibrant colours make up the new design as the brand aims to improve stand out on shelves, whilst a new communications campaign looks to solidify its position in the premium soft drinks market in the UK.
The updated look and feel have been chosen to reinforce Sanpellegrino’s distinctive brand attributes of its Italian origins and sun-ripened fruits.
Further to this, customers can learn more about the history of the Sanpellegrino brand as the newly designed multipacks feature storytelling on the top of packs to educate shoppers on the authenticity of ingredients, whilst also giving a taste of true Italian lifestyle.
Along with the refreshened pack design, Sanpellegrino has also introduced the extension to the fruit flavoured range with Sanpellegrino Zero Added Sugar, as the brand said it aims to continue to lead the speciality soda category in the UK.
The Sanpellgrino range is available for purchase across a range of wholesalers and consists of Limonata (lemon), Aranciata (orange), Aranciata Rossa (blood orange), Melograno & Arancia (pomegranate & orange), Pompelmo (grapefruit) and Limone & Menta (lemon and mint).
Meanwhile, the Zero Sugar range consists of Limonata Zero (lemon) and Pesca & Clementina Zero (peach & clementine).
Each drinks contains 16% real fruit juice sourced from Italy and the Mediterranean and is compliant with HFSS restrictions from south of the border.
Aryna Yersak, brand manager at Sanpellegrino, said: “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range.
“The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”
