Allwyn launches ‘Share the Win’ rewards initiative for retailers
ALLWYN has launched a new rewards initiative, called “Share the Win”, that turns National Lottery retailers into winners when they sell a high-value winning ticket or Scratchcard.
And the first winner is Drummond Miller, the forecourt operator and owner of KeyStore More Dalkeith, known by locals in the Midlothian town as Fordel Services. He scooped £5,000 for selling a winning Thunderball ticket worth £500,000 to customer Raymond Young.
Share the Win puts a range of prizes up for grabs for National Lottery retailers who sell high tier (£50,000 or more) winning draw-based games tickets – such as EuroMillions, Lotto, and Thunderball – or National Lottery Scratchcards.
The scheme is open to all retailers where the winning ticket-holder is happy to share details of their win.
The amount awarded to the National Lottery retailer is linked to the size of the player’s win and celebrated with new in-store activation kit – including a special “Big Winner Made Here” poster and wall plaque, and a gold “Millionaire Made Here” Playstation for gold tier winners.
There are three tiers of prizes available to retailers through the new initiative:
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Gold tier – wins of more than £1million will net lucky retailers the top prize of £10,000
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Silver tier – wins between £251,000 and £1million will be worth £5,000 to shop owners
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Bronze tier – wins between £50,000 and £250,000 will see retailers pocket £2,000
Allwyn interim retail director James Dunbar said: “Huge congratulations to Drummond for becoming our first ever Share the Win winner! With this initiative, we are multiplying the joy of winning on the National Lottery by taking a player’s magnificent win and then rewarding the retailer who sold them their winning ticket.
“It adds a whole new dimension to selling National Lottery tickets for our retail partners, because simply selling a single lucky ticket could land them an incredible prize themselves. They’ll be able to then share in the amazing feeling of winning on the National Lottery.
“And this initiative not only rewards retailers for helping us to make huge National Lottery winners, but also for helping us to raise around £30 million each and every week for National Lottery-funded projects.”
Drummond added: “Just as Christmas approaches, it is fantastic to find out that I’m the first retailer in the UK to win this amazing initiative. The £5,000 prize will bring some extra gold to the staff Christmas bonuses and early festive cheer to the shop, this year.
“The National Lottery has always driven extra traffic to KeyStore, so this is more wonderful news for us and for all my potential future winners.”
Customer Raymond said: “I’m chuffed to bits to see my local store win because of my luck. It was great to win and hopefully the lucky store can spread a little of my fortune through the local community.”
National Lottery retailers can head to the National Lottery Retailer Hub – https://tnlpartners.co.uk – to ensure they’re opted in to receive email communications, so they don’t miss out on this exciting opportunity.
