Production boost for sweet toothed vegans
BRITISH confectionery firm Swizzels has announced its ramped up its production in a bid to meet the growing demand for vegan sweets in time for Veganuary.
Popular products such as Swizzels’s Variety Bags, Drumstick Choos and Refreshers Choos are among the vegan sweets that are expected to perform well this coming Veganuary as consumers continue to seek more plant-based options.
With this in mind, the confectionery brand has urged retailers to stock up on its expanding vegan range following Mintel research which found that vegan demand in sugar confectionery has risen by 33%, up from just 17% in 2019 showing the clear demand.
The sweet maker’s popular range of Drumstick Choos and Refreshers Choos are now available in PMP formats as well, to help provide a good for value option for sweet-toothed vegans, with an on-pack price of £1.15.
To help draw further attention to the range of plant-based options, Swizzels has kicked off its ‘All These, All Vegan, All Here’ campaign once again, with a key focus on the plant-based nature of the products that are available all the year round.
Clare Newton, trade marketing manager at Swizzels, said: “Vegan sweets are growing in popularity, with vegan claims now way more common in sugar and confectionery products than they were five years ago.
“Swizzels has long been ahead of the trend, offering a vegan-friendly range well before the current surge in demand. Today, nearly all of our products are fully vegan, catering to a diverse customer base and helping boost sales for the retailers and wholesalers we work with.
“We are at the forefront of the vegan confectionery movement, offering an exciting range of sweets that deliver the familiar taste and texture of classic treats, all with a plant-based twist!
“Our vegan range is available all year-round, ensuring customers can enjoy their favourite sweets anytime, not just during Veganuary.”
