Two indulgent offers for the evening in
FROZEN food brand Chicago Town has announced the launch of two new desserts in a bid to add in extra excitement for consumers’ nights in.
Available in Asda stores now, with a plan to roll out to Morrisons locations in January, the two new desserts consists of Chicago Town Ultimate Brownies Caramelised Biscuit Crumb and Ultimate Cookie Bars Triple Chocolate Mallow.
The Cookie Bars combine milk and dark chocolate chunks and are topped with milk chocolate chunks with pink and white marshmallows to offer a gooey treat to end the night,
Meanwhile, the Chocolate Brownies offer a traditional Chicago-style brownie and are topped with a caramelised cookie crumb.
Both contain four slices in every pack, making it an ideal addition for consumers who are looking for a sweet way to end the night in with friends or family members.
And to help encourage this sale, Chicago Town has said the launches will allow the brand to roll out a new £10 Pizza Night-In Meal Deal, with the desserts sitting alongside its Pizza and Garlic Bread offerings. Individually, the desserts have an MRRSP of £3.95.
Rachel Bradshaw, marketing manager at Chicago Town, said: “It’s an exciting year for us at Chicago Town. Not only have we unveiled our £4.5m brand campaign but we’ve launched four new products across pizzas and sides and we’re now launching desserts.
“Knowing that our customers love a pizza night in, we’ve gone to town on the occasion, launching our two Ultimate sweet treats.
“With meal deals continuing to be a fan favourite, this gave us the opportunity to create an epic £10 bundle for those getting together to go to town on Pizza Night. After all, every Pizza Night In is worthy of a sweet dessert.”
